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February Library Content

By Ashley Rosonke

February Library Graphics

We are two months into the new year and February is chock-full of holidays. Two of the biggest ones are Presidents' Day and Valentine's Day. Take advantage of these shopping holidays to grab the attention of customers looking for a way to play outside. With spring around the corner, this is also a good time to start showcasing bikes for the new riding season. Clear out 2017 models or introduce the new 2018 models.

One way to help boost the sale of new bicycles is to offer a trade-in program. More often than not, when cyclist trade in their old bike, they combine the trade-in value with their budget and buy an even pricier model. With all of these new bike purchases, don't forget to set your customers up with the gear and accessories they need to have the best cycling experience possible.

Valentine's Day

Valentine's Day

This Valentine's Day, encourage your customers to share the love of cycling with those close to them. The landing page allows you to curate the best selection of men's, women's, and even tandem bicycles.


Maintenance Classes

Maintenance Classes

Maintenance classes are a great way to get to know your customers. It's also a great way to get your customers even more excited about cycling. The more they know about minor repairs, the more time they spend riding their bike.


Bikes for the Whole Family

Bikes for the Whole Family

Encourage your customers to enjoy cycling as a family. Use this homepage highlight and landing page to showcase bikes for the whole family. Don't forget to offer them the gear they need to properly enjoy their rides.


Trade-Ins

Trade-Ins

Cyclists tend to buy a new bike every five years. You could shorten that time frame by offering a trade-in program that puts the trade-in value towards a new bike. This is a great way to provide a discount without cutting into your margin.


Topics: Marketing

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