SmartEtailing Blog

Essential & Deluxe Marketing Blog

By Ashley Rosonke


Trying to run a successful shop and maintain great customer relationships while keeping up with the newest online trends is hard. Spending time on the computer keeping up with Google updates and designing graphics for your website is probably not your highest priority. You should be focusing on what you do best and the thing that nobody else can do for you - running your business.
Have you tried getting help with marketing before? More than likely your tech savvy nephew couldn’t quite grasp what made your shop special. Or the cost of having a dedicated marketing employee on payroll was just too much to carry. Whoever you hired, it seemed like more work than it was worth.
You aren’t alone. We’ve heard this story from many bike shop owners.


You may already be familiar with our Content Management System (CMS) that combines a custom website builder with a meticulously maintained catalog of bicycles and accessories. (If not, check it out here) But are you aware that SmartEtailing also has a team of over 20 professionally trained marketing professionals available to help you with your marketing?

Our team is made up of former shop managers, sales reps, mechanics, and current over-the-top bike enthusiasts. We’ve been in the trenches and turned wrenches. The only thing we love as much as riding our bikes is helping independent bike shops thrive online and in-store. We combine our love of bicycles and bike shops with our extensive experience in marketing to make sure you win.

When you work with our marketing team, you get a dedicated account coordinator and access to graphic designers, web developers, and marketing strategists. This entire team is committed to helping your shop succeed. We offer services to help take the load off of your shoulders and stretch your marketing dollars to get you the most return on your investment.

With many marketing agencies this level of web services can cost more than most bicycle retailers can afford. Our services are tailored for the bicycle industry with packages starting at just $100 per month and are contract-free! We’ll take care of website and SEO maintenance, help you with design services, and more.

Get in touch with us today! We’ll get you set up with an account coordinator and start helping you get back to running your shop while we get to work attracting new customers and motivating them to shop with you.


You could handle the marketing aspects of your website on your own. In fact, there are many SmartEtailing customers who do just that. However, when you partner with SmartEtailing for your website AND marketing needs, you are able to leverage our team of web, design, and marketing experts. Our team becomes your team.

Here are just some of the things we do for you:

  • The internet loves two things above all. Fresh content and links that work. Your account coordinator will frequently update your content and manage your links to ensure that your site stays relevant. We will also keep your catalog maintained with POS Sync and supplier resources.

  • The rules of Search Engine Optimization (SEO) are constantly changing. Your account coordinator will work with our in house SEO experts to maintain best practices and make sure potential customers can find you on the internet.

  • Just as much as the internet changes, so does marketing. Your account coordinator will work with our strategy team to keep your website up to date with marketing trends and ahead of the curve with industry practices. Your account coordinator will also work our design team to keep your web presence looking relevant and unique.

Imagine what you’ll be able to do with the time you will save partnering with us. Start focusing more on the newest models and the latest gadgets, and less on Google’s frequent updates. Strike up a meaningful conversation with your customers, without being concerned that your website might be underperforming. Your shop’s most valuable asset is you. Our team will give you time to focus on what you do best and help make your website a reflection of that.

Contact us to see how our team can do the work for you so that you can be free to focus on your shop.


Our marketing services come in packages to meet your marketing and budgetary needs.

The ESSENTIAL package includes:

  • Two content package uploads
  • Essential SEO maintenance
  • POS Sync Maintenance
  • Supplier Updates
  • Social Integration

The DELUXE package includes:

  • Four content package uploads
  • Basic SEO maintenance
  • POS Sync Maintenance
  • Supplier Updates
  • Social Integration
  • Basic Page Maintenance
  • Basic Site Styling
  • Navigation Maintenance
  • Customized graphics

Our team is ready to help your shop succeed in-store and online. If you see a package that fits your need, get in touch with us today. Or contact us and we will be happy to help you understand your options better.

Find out how we can be your shop’s marketing team so you can focus on running your business without worrying about your website.

Topics: Bicycle Retail Insights Client Updates


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