SmartEtailing Blog

Ryan Atkinson

Ryan Atkinson has worked in the bicycle industry since 1994, traveling the path from bicycle assembler to brand manager, before becoming a business leader in the field of marketing for independent bicycle retailers.
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Recent Posts

Join us at Frostbike!

Posted by Ryan Atkinson on Jan 5, 2017 11:43:05 AM

Find us at Frostbike!

2017 has arrived and SmartEtailing is hitting the ground running at Frostbike ! We've had a busy and productive fall season after the merger with Harvest. For 2017, we're making improvements that will make our services easier to use and more valuable to your business. Here is a quick review of what we'll be able to discuss at Frostbike. 

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Topics: bicycle retail marketing, merchant updates

Happy New Year from SmartEtailing!

Posted by Ryan Atkinson on Jan 1, 2017 9:00:00 AM

2016 has been a momentous year for SmartEtailing. The co-founders of our company, Mark Graff and Barry Brenner, chose to retire and I was asked to assume leadership of this great company. As a part of this transition, SmartEtailing merged with the marketing company that I founded in 2007. As we prepare for 2017, this merger is shaping up to deliver exceptional value for your business.

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Topics: thoughtful, merchant updates

Updates to Marketing Services for 2017

Posted by Ryan Atkinson on Dec 9, 2016 1:10:29 PM

For 2017, our bike shop marketing services have been updated to offer a range of options, from essential website maintenance to advanced search engine optimization. Read more to learn how this relates to your business, we're excited to help you meet your business goals.

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Topics: bicycle retail marketing

Digital or Traditional Marketing?

Posted by Ryan Atkinson on Oct 30, 2016 12:45:41 PM

Navigating the world of marketing as a small-business owner can be a daunting experience. Every day the world changes and marketers need to adapt to the new rules of the land. So, where does an independent bicycle retailer put its limited marketing resources?

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How Does Giant WebLink Work?

Posted by Ryan Atkinson on Oct 24, 2016 2:37:55 PM


On Monday October 17 Giant launched their WebLink online sales platform. SmartEtailing provides a mechanism to help authorized Giant retailers fully participate in this exciting program.

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2016 Holiday Direct Mail

Posted by Ryan Atkinson on Oct 16, 2016 5:38:29 PM

HRM_MM1216_Preview_PlasticCards.jpgAt SmartEtailing, our mission is to help independent retailers thrive. We have unmatched expertise in bicycle retail marketing. We are pros at helping bicycle retailers motivate customers ‭to shop locally. We use high quality direct mail with valuable coupons to attract customers and ‭help you grow your sales.

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What Is A Responsive Website?

Posted by Ryan Atkinson on Sep 20, 2016 9:01:54 AM


There is no denying the fact that smartphones have forever changed the way we shop.

Consumer behavior has evolved dramatically over the past 10 years, with nearly 80% of shoppers using their smartphones and tablets to search for and purchase items. Bicycle retailers are living in a mobile commerce world, even when talking about growing in-store sales.

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Topics: website improvement, merchant updates

Meet The New SmartEtailing At Interbike

Posted by Ryan Atkinson on Aug 18, 2016 9:55:43 AM


There has never been this much happening at SmartEtailing. Since our recent merger with Harvest Retail Marketing we have been hard at work building enhancements to our platform. In 2017, SmartEtailing will be a comprehensive marketing provider for independent bicycle retailers. We want to meet with you at Interbike so you feel fully informed.

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The New SmartEtailing is Gaining Momentum

Posted by Ryan Atkinson on Jul 26, 2016 9:06:22 PM

It’s hard to believe that it has been three months since we announced the merger of SmartEtailing and Harvest Retail Marketing. It has been exciting getting to know the people that make up SmartEtailing and learn so much more about the amazing complexity of our software.

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Topics: thoughtful