SmartEtailing Blog

Ryan Atkinson

Ryan Atkinson has worked in the bicycle industry since 1994, traveling the path from bicycle assembler to brand manager, before becoming a business leader in the field of marketing for independent bicycle retailers.
Find me on:

Recent Posts

April Library Content Is Now Available!

Posted by Ryan Atkinson on Mar 28, 2017 11:25:55 AM

SE_EMAIL_AprilLibTopics17-600.jpg

We've made it through interesting March weather, and we're ready for April sale events and increased web and store traffic! Make sure that you're prepared to engage your customers online and in person this month as more people get excited about spring cycling.

Read More

Topics: merchant updates

Buy Online, Pick Up In-Store Trend

Posted by Ryan Atkinson on Mar 17, 2017 9:41:45 AM

The shift in consumer spending to the online channel has been steady in recent years. For brick-and-mortar independent bicycle retailers, this means providing online shopping as an option for consumers is almost a requirement to maintain or grow local market share.

Read More

Topics: merchant updates

March Library Content Is Now Available!

Posted by Ryan Atkinson on Mar 3, 2017 3:48:29 PM

SE_EMAIL_MarchTopics17-600.jpg

Spring is on the horizon! We’ve had a busy and productive winter during which we introduced significant enhancements to our Merchant Admin and our 2017 Marketing Packages. Now we’re ready to help you kick off the season right with fresh, relevant marketing assets.

Read More

Topics: merchant updates

8 Reasons Direct Mail Succeeds in a Digital Age

Posted by Ryan Atkinson on Feb 13, 2017 7:00:00 AM

SmartEtailing Direct Mail Spring 2017

The longer we are in business, the more retailers we talk to for the first time about direct mail. Many of these retailers, both large and small, have written off direct mail as a thing of the past and haven't used the tool in recent budget years. But today we can show results. We have proven our ability to generate ROI returns upwards of 1000% with our best and most consistent customers. We've proven that we're able to deliver up to 40% of customer traffic during a sale period. It's not surprising that after seeing the data, many customers come back year after year to execute direct mail campaigns.

Read More

Topics: bicycle retail marketing

Fresh February Library Content Is Available Now!

Posted by Ryan Atkinson on Feb 8, 2017 4:59:36 PM

SE_BlogPost_FebTopics_600x450.jpg

We've had a very exciting start to 2017, and we're pleased to be working with you as we continue to implement your 2017 marketing packages and to provide you with exceptional support and marketing assets to help you be successful this year.

Read More

Topics: merchant updates

Win The Spring With Direct Mail

Posted by Ryan Atkinson on Feb 6, 2017 10:00:00 PM

HRM_MM0417_PreviewThumbs_600.jpg 

Compete for growth this spring with direct mail from SmartEtailing. As the weather improves and business picks up, we want to help you maximize your sales. Even your best customers shop around between local and online options, diluting your sales potential. Direct mail captures your customers' attention and motivates customers to visit your store to shop.
Read More

Topics: bicycle retail marketing, merchant updates

Introducing: Merchant Admin Enhancement for SmartEtailing

Posted by Ryan Atkinson on Jan 29, 2017 11:17:50 PM

Your SmartEtailing Merchant Admin Will be Updated Tomorrow!

This week, you will notice something different when you login to SmartEtailing's Merchant Admin. To pave the way for a host of significant enhancements coming this spring, we have updated the design for the Merchant Admin of your SmartEtailing website. The Merchant Admin is the back-end that you use to manage your website.

Read More

Topics: merchant updates

Responsive Templates Coming Soon!

Posted by Ryan Atkinson on Jan 18, 2017 3:19:32 PM

Screen Shot 2017-01-13 at 10.31.20.png

In the coming weeks, we will begin rolling out key updates to the SmartEtailing platform that pave the way for making responsive templates available to all clients. These updates will include a new merchant admin, as well as responsive templates that you can choose from to build your updated website. Last fall, Ryan wrote a great blog post about what a responsive website is, along with some answers to frequently asked questions.

Read More

Topics: web design, merchant updates

Join us at Frostbike!

Posted by Ryan Atkinson on Jan 5, 2017 11:43:05 AM

Find us at Frostbike!

2017 has arrived and SmartEtailing is hitting the ground running at Frostbike ! We've had a busy and productive fall season after the merger with Harvest. For 2017, we're making improvements that will make our services easier to use and more valuable to your business. Here is a quick review of what we'll be able to discuss at Frostbike. 

Read More

Topics: bicycle retail marketing, merchant updates

Happy New Year from SmartEtailing!

Posted by Ryan Atkinson on Jan 1, 2017 9:00:00 AM
SE_EMAIL_NewYears17_600-1.gif

2016 has been a momentous year for SmartEtailing. The co-founders of our company, Mark Graff and Barry Brenner, chose to retire and I was asked to assume leadership of this great company. As a part of this transition, SmartEtailing merged with the marketing company that I founded in 2007. As we prepare for 2017, this merger is shaping up to deliver exceptional value for your business.

Read More

Topics: thoughtful, merchant updates