SmartEtailing Blog

Ryan Atkinson

Ryan Atkinson has worked in the bicycle industry since 1994, traveling the path from bicycle assembler to brand manager, before becoming a business leader in the field of marketing for independent bicycle retailers. He is President and Co-Owner of SmartEtailing, working to nurture the health and growth of the IBD channel through effective marketing and software solutions.
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Recent Posts

Collecting Customer Contact Information is Critical

Posted by Ryan Atkinson on Oct 19, 2017 10:27:40 AM

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What would it mean to your business if a quarter of your customers spent $50 more with you every year? It could be huge, right? For a million dollar bike shop with 1,500 shoppers in a year that could be an extra $20,000 in sales.

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Topics: Marketing

Be The Expert On Local Rides

Posted by Ryan Atkinson on Oct 16, 2017 8:42:48 AM

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Be the local expert. Helping riders in your area enjoy the experience of riding is a cornerstone of a successful modern independent bicycle retailer’s business plan. When you help cyclists in your area find places to ride, you become a trusted resource in your community.

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Topics: Websites, Bicycle Retail Insights, Client Updates, Marketing

October News & Notes

Posted by Ryan Atkinson on Oct 9, 2017 11:37:57 AM

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Read up on updates from all the teams and departments at SmartEtailing. We have a lot of new marketing content in the library and brands is the library. We also have updates on the responsive template environment! 

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Topics: Client Updates

Responsive Websites Release Plan

Posted by Ryan Atkinson on Sep 22, 2017 10:28:39 AM

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We are excited to announce that on Monday, September 25th, SmartEtailing is beginning a phased rollout of our new responsive website templates and associated content management tools. This update represents a major innovation which we expect will make your life easier and improve results from your website.

Our team has worked tirelessly for over a year on this project, conducted countless hours of testing, and performed over twenty beta installations for real-world exposure. The resulting software product is a highly-functional, fully-responsive, catalog-enabled bike shop website platform that will carry your business into the future.

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Topics: Client Updates

September News & Notes

Posted by Ryan Atkinson on Sep 13, 2017 9:01:58 AM

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Read up on new marketing assets added to the SmartEtailing marketing Library, and learn about recent additions to the content catalog.

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Topics: Client Updates

Meet with Us at Interbike

Posted by Ryan Atkinson on Aug 22, 2017 9:30:00 AM

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There's a lot going on at SmartEtailing and we'd like to inform you about all of our progress this year. We're very excited about our new responsive environment for websites and our marketing packages. Please set up a time to meet with us at Interbike.

Schedule Appointment

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Topics: Websites, Client Updates

August News & Notes

Posted by Ryan Atkinson on Aug 3, 2017 9:15:33 AM

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Read up on new marketing assets added to the SmartEtailing marketing Library, and learn about recent additions to the content catalog.

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Topics: Client Updates

Essential & Deluxe Marketing Blog

Posted by Ryan Atkinson on Aug 2, 2017 5:17:12 PM

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Trying to run a successful shop and maintain great customer relationships while keeping up with the newest online trends is hard. Spending time on the computer keeping up with Google updates and designing graphics for your website is probably not your highest priority. You should be focusing on what you do best and the thing that nobody else can do for you - running your business.
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Topics: Bicycle Retail Insights, Client Updates

Summer Season Ending Direct Mail

Posted by Ryan Atkinson on Jul 31, 2017 6:30:00 AM

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As the end of summer approaches, what is your strategy to reduce your inventory and bring cash into your business? Many of our best customers leverage direct mail to drive customers into their stores to take advantage of end-of-season deals. We would appreciate the opportunity to talk with you about how direct mail might help you end your prime selling season with a bang.
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Topics: Client Updates, Direct Mail

August Library Content Is Now Available!

Posted by Ryan Atkinson on Jul 28, 2017 5:36:39 PM

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Summer is winding down. Labor Day is just around the corner and school will be starting up again soon. Take this opportunity to feature commuter bikes for those going to college and children's bikes for those in K-12.

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Topics: Bicycle Retail Insights, Client Updates