SmartEtailing Blog

Ryan Atkinson

Ryan Atkinson has worked in the bicycle industry since 1994, traveling the path from bicycle assembler to brand manager, before becoming a business leader in the field of marketing for independent bicycle retailers.
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Recent Posts

April Update On Responsive Websites

Posted by Ryan Atkinson on Apr 7, 2017 11:59:15 AM

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As the first quarter wraps up, we want to give you an update on the status of responsive SmartEtailing templates. Updating our template infrastructure has been our major software development initiative for the last year and we know that this innovation will have a positive impact on your business.

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Topics: website improvement, bicycle retail marketing, merchant updates

April News & Notes

Posted by Ryan Atkinson on Apr 4, 2017 6:33:00 PM

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Read this post to learn about new Supplier Sync partners like Gravity Cartel and Eddy Merckx Cycles. Discover new marketing content and spring factory promotions added to the SmartEtailing marketing Library. Plus, learn about recent additions to the content catalog.

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Topics: merchant updates

Win New Customers & Increase Loyalty

Posted by Ryan Atkinson on Apr 3, 2017 7:47:41 PM

Bike Shop Direct Mail From SmartEtailing

All of the marketing that we do at SmartEtailing fundamentally falls into two buckets; prospect marketing and loyalty marketing. There are a number of tools to support each marketing objective. Over time, our team and clients have learned that direct mail can play an important role in each.

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Topics: bicycle retail marketing, merchant updates, direct mail

Tips For Online Fraud Management

Posted by Ryan Atkinson on Mar 31, 2017 10:24:30 AM

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Online fraud is an unfortunate aspect of specialty retail. We have seen in increase in fraudulent activity in recent months and in partnership with our most successful independent retailer clients we’ve compiled some helpful information to help you protect yourself.

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Topics: merchant updates

April Library Content Is Now Available!

Posted by Ryan Atkinson on Mar 28, 2017 11:25:55 AM

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We've made it through interesting March weather, and we're ready for April sale events and increased web and store traffic! Make sure that you're prepared to engage your customers online and in person this month as more people get excited about spring cycling.

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Topics: merchant updates

Buy Online, Pick Up In-Store Trend

Posted by Ryan Atkinson on Mar 17, 2017 9:41:45 AM

The shift in consumer spending to the online channel has been steady in recent years. For brick-and-mortar independent bicycle retailers, this means providing online shopping as an option for consumers is almost a requirement to maintain or grow local market share.

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Topics: merchant updates

March Library Content Is Now Available!

Posted by Ryan Atkinson on Mar 3, 2017 3:48:29 PM

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Spring is on the horizon! We’ve had a busy and productive winter during which we introduced significant enhancements to our Merchant Admin and our 2017 Marketing Packages. Now we’re ready to help you kick off the season right with fresh, relevant marketing assets.

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Topics: merchant updates

8 Reasons Direct Mail Succeeds in a Digital Age

Posted by Ryan Atkinson on Feb 13, 2017 7:00:00 AM

SmartEtailing Direct Mail Spring 2017

The longer we are in business, the more retailers we talk to for the first time about direct mail. Many of these retailers, both large and small, have written off direct mail as a thing of the past and haven't used the tool in recent budget years. But today we can show results. We have proven our ability to generate ROI returns upwards of 1000% with our best and most consistent customers. We've proven that we're able to deliver up to 40% of customer traffic during a sale period. It's not surprising that after seeing the data, many customers come back year after year to execute direct mail campaigns.

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Topics: bicycle retail marketing

Fresh February Library Content Is Available Now!

Posted by Ryan Atkinson on Feb 8, 2017 4:59:36 PM

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We've had a very exciting start to 2017, and we're pleased to be working with you as we continue to implement your 2017 marketing packages and to provide you with exceptional support and marketing assets to help you be successful this year.

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Topics: merchant updates

Win The Spring With Direct Mail

Posted by Ryan Atkinson on Feb 6, 2017 10:00:00 PM

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Compete for growth this spring with direct mail from SmartEtailing. As the weather improves and business picks up, we want to help you maximize your sales. Even your best customers shop around between local and online options, diluting your sales potential. Direct mail captures your customers' attention and motivates customers to visit your store to shop.
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Topics: bicycle retail marketing, merchant updates