Workstand Blog

3 Great Ways to Build Your Bike Shop Brand!

Before we get into branding tips for bike shops let's start with a definition of bran...

Websites Bicycle Retail Insights Marketing By David Wert on Oct 21, 2015

INSTAGRAM YOUR WAY INTO YOUR CUSTOMERS’ HEARTS

Earlier this year, Instagram announced they’d surpassed over 300 million users. More ...

Bicycle Retail Insights Marketing By David Wert on Sep 30, 2015

2016 Starts Now, Are You Ready?

For many IBDs, July is one of the highest volume sales months of the year and with a ...

Websites Bicycle Retail Insights By David Wert on Sep 30, 2015

What Supplier Direct-to-Consumer Sales Mean to IBDs

Trek announced recently that they were giving consumers the added option of buying bi...

Websites Bicycle Retail Insights By David Wert on Sep 30, 2015

Marketing, Investing In Your Own Business

Understanding how much of your Bike Shop’s budget to allocate towards marketing can b...

Websites By David Wert on Jul 15, 2015

Rethinking "Sell What’s in Stock"

As retailers, we’ve had it beat into our heads to always sell what’s in stock, often ...

Websites By David Wert on Mar 12, 2015