SmartEtailing Blog

Bryan Smith

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Recent Posts

8 Reasons Direct Mail Succeeds in a Digital Age

Posted by Bryan Smith on Feb 13, 2017 7:00:00 AM

SmartEtailing Direct Mail Spring 2017

The longer we are in business, the more retailers we talk to for the first time about direct mail. Many of these retailers, both large and small, have written off direct mail as a thing of the past and haven't used the tool in recent budget years. But today we can show results. We have proven our ability to generate ROI returns upwards of 1000% with our best and most consistent customers. We've proven that we're able to deliver up to 40% of customer traffic during a sale period. It's not surprising that after seeing the data, many customers come back year after year to execute direct mail campaigns.

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Topics: bicycle retail marketing

Fresh February Library Content Is Available Now!

Posted by Bryan Smith on Feb 8, 2017 4:59:36 PM


We've had a very exciting start to 2017, and we're pleased to be working with you as we continue to implement your 2017 marketing packages and to provide you with exceptional support and marketing assets to help you be successful this year.

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Topics: merchant updates

Win The Spring With Direct Mail

Posted by Bryan Smith on Feb 6, 2017 10:00:00 PM


Compete for growth this spring with direct mail from SmartEtailing. As the weather improves and business picks up, we want to help you maximize your sales. Even your best customers shop around between local and online options, diluting your sales potential. Direct mail captures your customers' attention and motivates customers to visit your store to shop.
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Topics: bicycle retail marketing, merchant updates

Introducing: Merchant Admin Enhancement for SmartEtailing

Posted by Bryan Smith on Jan 29, 2017 11:17:50 PM

Your SmartEtailing Merchant Admin Will be Updated Tomorrow!

This week, you will notice something different when you login to SmartEtailing's Merchant Admin. To pave the way for a host of significant enhancements coming this spring, we have updated the design for the Merchant Admin of your SmartEtailing website. The Merchant Admin is the back-end that you use to manage your website.

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Topics: merchant updates

Opt in for Exclusive NBDA Member Website Content!

Posted by Bryan Smith on Jan 23, 2017 10:00:00 PM


SmartEtailing and the National Bicycle Dealers Association have partnered to create digital marketing assets to support the NBDA's Buy Where You Ride campaign. The program encourages online shoppers to support their local bike shop and their community with a new logo and messaging.

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Topics: bicycle retail marketing, building better bike shops, merchant updates

Responsive Templates Coming Soon!

Posted by Bryan Smith on Jan 18, 2017 3:19:32 PM

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In the coming weeks, we will begin rolling out key updates to the SmartEtailing platform that pave the way for making responsive templates available to all clients. These updates will include a new merchant admin, as well as responsive templates that you can choose from to build your updated website. Last fall, Ryan wrote a great blog post about what a responsive website is, along with some answers to frequently asked questions.

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Topics: web design, merchant updates

Brian Rawlings Featured in Bicycle Retailer

Posted by Bryan Smith on Dec 21, 2016 12:29:51 PM

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SmartEtailing's Business Account Executive Brian Rawlings featured in Bicycle Retailer's December 2016 print issue. In the feature, Brian notes that "Differentiation is important for local bike shops". The full text of the feature is reposted below with permission from Bicycle Retailer.

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Topics: bicycle retail marketing, merchant updates

Saris Rack Finder Now Available!

Posted by Bryan Smith on Dec 19, 2016 1:45:57 PM

Shopping for the perfect bike rack can be a challenge. A great rack needs to fit the car as well as the bikes that are being used. To solve this challenge for your customers, we've added the Saris Rack Finder page and highlight to the SmartEtailing library. This new asset allows your customers to find the right rack and purchase it directly from your catalog of products!

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Topics: website improvement, brand updates