SmartEtailing Blog

Ashley Rosonke

Ashley leads the Marketing team at SmartEtailing, working in partnership with the nation's best retailers to develop marketing strategies to help independent bicycle retailers compete.
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Recent Posts

November Bike Shop Marketing Content Available

Posted by Ashley Rosonke on Nov 2, 2017 5:53:58 PM


The cold weather is settling in. In some places, snow has already begun to fall. Get your customers thinking warm thoughts by showcasing winter gear, including insulated gloves, layers, and outerwear. Now is also the time to promote indoor trainers and in-store training events to keep people engaged all year long. 

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Topics: Marketing

Meet The Marketing Team

Posted by Ashley Rosonke on Oct 16, 2017 9:12:35 AM


Keeping up with marketing and web maintenance can be a huge strain on your time and resources. That’s why Smartetailing offers it’s marketing services to independent bicycle retailers. By using our services you can leverage our team of marketing professionals at a fraction of the cost of having an inhouse team.

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Topics: Client Updates, Marketing

October Library Content Is Now Available!

Posted by Ashley Rosonke on Oct 2, 2017 8:23:00 AM


Fall is here and weather has cooled off quite a bit. But this hasn’t stopped people from riding. Capture the attention of the year around cyclist with these marketing materials. October is a great time to showcase fall gear and apparel as well as all weather bicycles, like fat bikes.

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Topics: Bicycle Retail Insights, Client Updates

September Library Content Is Now Available!

Posted by Ashley Rosonke on Aug 31, 2017 11:49:01 PM















School has started and the colors are beginning to change, but the great riding has just begun. Encourage your customers to keep riding and extend their season until snowfall and beyond. Highlight off-road bikes, fall apparel, and so much more to keep them coming through the door.

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Topics: Bicycle Retail Insights, Client Updates