SmartEtailing Blog

April 2019 News & Notes

By Paul Ribich

SmartEtailing News

Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. 

Client Services Updates 

New podcast about e-commerce for bike shops

Check out the latest episode of The Channel Mastery Podcast to hear a conversation between SmartEtailing President + Co-Owner, Ryan Atkinson and show host Kristin Carpenter about why local bikeshops should diversify into the realm of online selling to staying connected with local cyclists. They talk candidly about important strategic concepts and simple next steps for independent bicycle dealers. Listen to the podcast now.

Understanding your DNS records

Ever wondered how the Internet knows which website to display when you type yourbikeshop.com into a browser or click on a link in a list of search results? There are lots of levers being pulled behind the scenes of the internet. Read our DNS blog post to help you understand the basics. 

How does your website rank?

Want to know how you website is doing? The vast majority of your potential customers are visiting you online before they decide to visit (or not to visit) your brick and mortar location. Are you making a positive first impression? Are you helping shoppers find what they need and want? Are you presenting the same welcoming, professional environment online that your customers experience in store? Using our scorecard, you can answer these questions and identify opportunities for improvement on your website and in your supporting digital marketing efforts. Download your free website scorecard now.

Click + Collect and your bike shop

Click + collect is a purchasing option that is changing the way consumers shop with retailers. This allows the consumer to buy online for in-store pickup. It gives the customer the convenience to shop how they want, instant gratification to get the product the same day, and cost savings by eliminating the shipping charges. As the retailer, it gives you increased sales by adding a cash register online, face to face interaction with your website customers, and a competitive advantage over shops not able to offer this feature. Ready to get started? Follow the steps on our how to setup click + collect guide or contact the support team for help.  
 

Content Updates

Brands with recent additions to the catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:

          • Basil
          • Bianchi
          • Bern
          • Bontrager
          • Electra
          • Evo
          • evoc
          • Fox Racing
          • Gore Wear
          • GUP Industries
          • iXS
          • IZIP
          • Lazer Sport
          • Light & Motion
          • Look
          • Louis Garneau
          • Muc-Off
          • Norco
          • Park Tool
          • Pedro's
          • Po Campo
  • QM Sports Care
  • Santa Cruz
  • SeaSucker
  • Skratch Labs
  • Sombrio
  • Slime
  • Spank
  • Specialized
  • Specialized Turbo
  • Specialized S-Works
  • SRAM
  • Sugoi
  • Sun Bicycles
  • Teravail
  • TerraTrike
  • Tomac
  • Trek
  • Whisky Parts Co.
  • Yeti Cycles
  • Yuba
  • Zipp

Stay current with newly available and upcoming brands on the home page Update Center in the back end of your SmartEtailing website.

Marketing Updates

Free marketing asset additions

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

Need help installing new content? Reach out to our support team for assistance. 

Promote Click + Collect on your website

Don't forget to promote the power of your website. We have free graphics available to promote click + collect shopping directly on your website. We also have a more in-depth package that is available for purchase. Review your options here

 

Topics: Client Updates

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