SmartEtailing Blog

8 Reasons Direct Mail Succeeds in a Digital Age

Posted by Bryan Smith on Feb 13, 2017 7:00:00 AM

SmartEtailing Direct Mail Spring 2017

The longer we are in business, the more retailers we talk to for the first time about direct mail. Many of these retailers, both large and small, have written off direct mail as a thing of the past and haven't used the tool in recent budget years. But today we can show results. We have proven our ability to generate ROI returns upwards of 1000% with our best and most consistent customers. We've proven that we're able to deliver up to 40% of customer traffic during a sale period. It's not surprising that after seeing the data, many customers come back year after year to execute direct mail campaigns.

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Topics: bicycle retail marketing

Fresh February Library Content Is Available Now!

Posted by Bryan Smith on Feb 8, 2017 4:59:36 PM


We've had a very exciting start to 2017, and we're pleased to be working with you as we continue to implement your 2017 marketing packages and to provide you with exceptional support and marketing assets to help you be successful this year.

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Topics: merchant updates

Win The Spring With Direct Mail

Posted by Bryan Smith on Feb 6, 2017 10:00:00 PM


Compete for growth this spring with direct mail from SmartEtailing. As the weather improves and business picks up, we want to help you maximize your sales. Even your best customers shop around between local and online options, diluting your sales potential. Direct mail captures your customers' attention and motivates customers to visit your store to shop.
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Topics: bicycle retail marketing, merchant updates

Bicycle Industry Contacts at SmartEtailing

Posted by SmartEtailing on Feb 3, 2017 11:54:26 AM


SmartEtailing software and marketing services are used by a network of more than 1,100 independent bicycle retailers throughout the United States and Canada. As we expand our services throughout the bike industry, we’ve set up three primary points of contact for brands and organizations in the bike industry.

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Topics: thoughtful

Introducing: Merchant Admin Enhancement for SmartEtailing

Posted by Bryan Smith on Jan 29, 2017 11:17:50 PM

Your SmartEtailing Merchant Admin Will be Updated Tomorrow!

This week, you will notice something different when you login to SmartEtailing's Merchant Admin. To pave the way for a host of significant enhancements coming this spring, we have updated the design for the Merchant Admin of your SmartEtailing website. The Merchant Admin is the back-end that you use to manage your website.

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Topics: merchant updates

Opt in for Exclusive NBDA Member Website Content!

Posted by Bryan Smith on Jan 23, 2017 10:00:00 PM


SmartEtailing and the National Bicycle Dealers Association have partnered to create digital marketing assets to support the NBDA's Buy Where You Ride campaign. The program encourages online shoppers to support their local bike shop and their community with a new logo and messaging.

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Topics: bicycle retail marketing, building better bike shops, merchant updates

Responsive Templates Coming Soon!

Posted by Bryan Smith on Jan 18, 2017 3:19:32 PM

Screen Shot 2017-01-13 at 10.31.20.png

In the coming weeks, we will begin rolling out key updates to the SmartEtailing platform that pave the way for making responsive templates available to all clients. These updates will include a new merchant admin, as well as responsive templates that you can choose from to build your updated website. Last fall, Ryan wrote a great blog post about what a responsive website is, along with some answers to frequently asked questions.

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Topics: web design, merchant updates

Meet Our New Hires and Recently Promoted Staff!

Posted by SmartEtailing on Jan 12, 2017 5:34:30 PM


In late 2016, we had a busy period of hiring new employees and promoting a few existing all-stars.

Employees who received a promotion are:
  • Mark Still is now Lead Account Manager
  • Kailash Challagundla is now our Software Dev Manager
  • Brian Burki moves into a Business Analyst role
  • Dave Beck is now Developer II
  • Brandon Eifrid is now Client Services Representative III

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Topics: thoughtful

Join us at Frostbike!

Posted by Ryan Atkinson on Jan 5, 2017 11:43:05 AM

Find us at Frostbike!

2017 has arrived and SmartEtailing is hitting the ground running at Frostbike ! We've had a busy and productive fall season after the merger with Harvest. For 2017, we're making improvements that will make our services easier to use and more valuable to your business. Here is a quick review of what we'll be able to discuss at Frostbike. 

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Topics: bicycle retail marketing, merchant updates

Happy New Year from SmartEtailing!

Posted by Ryan Atkinson on Jan 1, 2017 9:00:00 AM

2016 has been a momentous year for SmartEtailing. The co-founders of our company, Mark Graff and Barry Brenner, chose to retire and I was asked to assume leadership of this great company. As a part of this transition, SmartEtailing merged with the marketing company that I founded in 2007. As we prepare for 2017, this merger is shaping up to deliver exceptional value for your business.

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Topics: thoughtful, merchant updates