SmartEtailing Blog

August News & Notes

Posted by Ryan Atkinson on Aug 3, 2017 9:15:33 AM

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Read up on new marketing assets added to the SmartEtailing marketing Library, and learn about recent additions to the content catalog.

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Topics: merchant updates

Essential & Deluxe Marketing Blog

Posted by Ryan Atkinson on Aug 2, 2017 5:17:12 PM

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Trying to run a successful shop and maintain great customer relationships while keeping up with the newest online trends is hard. Spending time on the computer keeping up with Google updates and designing graphics for your website is probably not your highest priority. You should be focusing on what you do best and the thing that nobody else can do for you - running your business.
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Topics: bicycle retail marketing, merchant updates

Summer Season Ending Direct Mail

Posted by Ryan Atkinson on Jul 31, 2017 6:30:00 AM

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As the end of summer approaches, what is your strategy to reduce your inventory and bring cash into your business? Many of our best customers leverage direct mail to drive customers into their stores to take advantage of end-of-season deals. We would appreciate the opportunity to talk with you about how direct mail might help you end your prime selling season with a bang.
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Topics: merchant updates, direct mail

August Library Content Is Now Available!

Posted by Ryan Atkinson on Jul 28, 2017 5:36:39 PM

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Summer is winding down. Labor Day is just around the corner and school will be starting up again soon. Take this opportunity to feature commuter bikes for those going to college and children's bikes for those in K-12.

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Topics: bicycle retail marketing, merchant updates

Meet Direct Mail Consultant Ray Kennedy

Posted by Ryan Atkinson on Jul 20, 2017 9:24:57 AM

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Direct mail remains a highly effective marketing tool for the retail industry as a whole and independent bicycle retailers specifically. SmartEtailing is committed to serving our clients with the best marketing tools and direct mail is an essential part of our toolkit.
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Topics: merchant updates, direct mail

June News & Notes

Posted by Ryan Atkinson on Jul 5, 2017 9:38:34 AM

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Read up on a Supplier Sync partner update, discover new marketing assets added to the SmartEtailing marketing Library, and learn about recent additions to the content catalog.

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Topics: merchant updates

July Library Content Is Now Available!

Posted by Ryan Atkinson on Jun 29, 2017 1:17:20 PM

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We’re now in the middle of summer fun. As the heat rises, your customers could use some encouragement to keep riding. Show off your summer specific apparel and accessories to keep your customers hydrated and cool. As your customers head to the hills for cooler weather, make sure they get the right ride for their adventurers. 

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Topics: bicycle retail marketing, merchant updates

How To Win At Social

Posted by Ryan Atkinson on Jun 29, 2017 11:52:51 AM

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Social media as we know it was birthed back in 2004, and while it seemed like a fad, it doesn’t look like it will be going away anytime soon. With its ever-changing layouts and rules, the social media landscape can be a daunting frontier. If you’re like most business owners, you’re too busy running your shop to figure it out. And if you can’t figure it out, what value could it possibly have?

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Topics: merchant updates

June Update on Responsive Websites

Posted by Ryan Atkinson on Jun 27, 2017 6:42:26 PM

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In April, I shared that SmartEtailing was on schedule to have responsive websites ready for installation before June. While we have achieved the majority of our goals and there are a number of beta sites functioning well in the market, we are not ready to begin our broad release. We have revised our delivery timeline to August.

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Topics: website improvement, bicycle retail marketing, merchant updates

Summer Direct Mail

Posted by Ryan Atkinson on Jun 14, 2017 9:32:50 AM

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Summer is the perfect time to send direct mail from SmartEtailing. Your customers are out riding and making decisions about their new gear. Even your best customers shop around between local and online options, diluting your sales potential. Direct mail captures your customers' attention and motivates customers to visit your store to shop.
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Topics: bicycle retail marketing, merchant updates