SmartEtailing Blog

Securing Your SmartEtailing Website With SSL

Posted by Alex Wheeler on Oct 20, 2017 4:48:37 PM

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SmartEtailing is committed to keeping your website aligned with modern best practices so we are making another major reinvestment in our infrastructure that will enhance your site security and performance.

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Topics: Websites, Client Updates

Collecting Customer Contact Information is Critical

Posted by Ryan Atkinson on Oct 19, 2017 10:27:40 AM

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What would it mean to your business if a quarter of your customers spent $50 more with you every year? It could be huge, right? For a million dollar bike shop with 1,500 shoppers in a year that could be an extra $20,000 in sales.

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Topics: Marketing

Meet The Marketing Team

Posted by Ashley Rosonke on Oct 16, 2017 9:12:35 AM

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Keeping up with marketing and web maintenance can be a huge strain on your time and resources. That’s why Smartetailing offers it’s marketing services to independent bicycle retailers. By using our services you can leverage our team of marketing professionals at a fraction of the cost of having an inhouse team.

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Topics: Client Updates, Marketing

Be The Expert On Local Rides

Posted by Ryan Atkinson on Oct 16, 2017 8:42:48 AM

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Be the local expert. Helping riders in your area enjoy the experience of riding is a cornerstone of a successful modern independent bicycle retailer’s business plan. When you help cyclists in your area find places to ride, you become a trusted resource in your community.

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Topics: Websites, Bicycle Retail Insights, Client Updates, Marketing

October News & Notes

Posted by Ryan Atkinson on Oct 9, 2017 11:37:57 AM

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Read up on updates from all the teams and departments at SmartEtailing. We have a lot of new marketing content in the library and brands is the library. We also have updates on the responsive template environment! 

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Topics: Client Updates

Winter Direct Mail Now Available

Posted by Ray Kennedy on Oct 5, 2017 8:25:00 AM

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The fourth quarter is a critical time for bicycle retailers to maximize sales. In seasonal markets, December in particular is your best opportunity to bring cash in, move aging inventory, and finish your year strong. For retailers in warmer climates, your riding season is starting to pick up and you want to capture market share. Whatever your business need, direct mail from SmartEtailing can help you achieve your goals.

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Topics: Direct Mail

October Library Content Is Now Available!

Posted by Ashley Rosonke on Oct 2, 2017 8:23:00 AM

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Fall is here and weather has cooled off quite a bit. But this hasn’t stopped people from riding. Capture the attention of the year around cyclist with these marketing materials. October is a great time to showcase fall gear and apparel as well as all weather bicycles, like fat bikes.

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Topics: Bicycle Retail Insights, Client Updates

Responsive Websites Release Plan

Posted by Ryan Atkinson on Sep 22, 2017 10:28:39 AM

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We are excited to announce that on Monday, September 25th, SmartEtailing is beginning a phased rollout of our new responsive website templates and associated content management tools. This update represents a major innovation which we expect will make your life easier and improve results from your website.

Our team has worked tirelessly for over a year on this project, conducted countless hours of testing, and performed over twenty beta installations for real-world exposure. The resulting software product is a highly-functional, fully-responsive, catalog-enabled bike shop website platform that will carry your business into the future.

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Topics: Client Updates

September News & Notes

Posted by Ryan Atkinson on Sep 13, 2017 9:01:58 AM

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Read up on new marketing assets added to the SmartEtailing marketing Library, and learn about recent additions to the content catalog.

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Topics: Client Updates

September Library Content Is Now Available!

Posted by Ashley Rosonke on Aug 31, 2017 11:49:01 PM

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School has started and the colors are beginning to change, but the great riding has just begun. Encourage your customers to keep riding and extend their season until snowfall and beyond. Highlight off-road bikes, fall apparel, and so much more to keep them coming through the door.

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Topics: Bicycle Retail Insights, Client Updates